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Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist to join our team in Westborough, MA. You will be responsible for building the strategy and managing the execution of your email marketing campaigns. Specific initiatives include email, landing page and social media promotion to successfully drive leads or recruit attendee audiences to events. We are looking for a creative minded individual, who enjoys a fast-paced environment and has a passion for solving problems to produce results. The successful candidate will be able to demonstrate an exceptional talent for writing for digital—compelling subject lines, succinct body copy, landing page optimization and CTA-focused language. You’ll have an interest in analytics and enjoy constantly testing and optimizing to increase results.

Responsibilities:

  • Create and execute email marketing campaigns, including database segmentation, template design, copywriting, calls-to-action, scheduling, tracking and performance analysis
  • Manage end-to-end production process for email campaigns and landing pages
  • Segment lists based on target audience and behavioral data
  • Measure results and optimize lead nurturing to convert leads
  • Plan, implement, analyze and improve marketing strategies
  • Optimize results for email campaigns by testing subject lines, creative and copy
  • Implement email marketing best practices
  • Build and execute social media campaigns
  • Monitor and manage social media conversations  
  • Manage and communicate campaign calendar
  • QA all emails, landing pages and social posts, ensuring content is accurate

Qualifications:

  • Minimum 2 years email marketing experience (technology industry experience a plus)
  • Bachelor degree 
  • Exceptional, confident writer
  • Strong understanding of email marketing best practices
  • Proficiency in email marketing and marketing automation platforms
  • Outstanding project management skills
  • Ability to work under pressure, meet deadlines and handle multiple projects simultaneously
  • Intermediate HTML and Photoshop skills
  • Advanced Excel experience preferred
  • Strong cross-functional and team collaboration skills
  • Excellent communications skills
  • Highly organized and detail-oriented
  • Outstanding analytical skills and problem solving abilities

 

 

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